A documentary series about three larger than life figures who made it big only to come crashing down.
If you understand what it requires for you to build a company , you will understand that the marketing perception can be the basic diffrence between being a success or being a failure
This series sketches the lives of three such Enterpreuners who took risks, charted unknown territory and then came down with a crash.
I guess though the reasons of crashing a fulllg thriving business can be an enigma to uncover but in all these cases , in absence of a recovery support system – all three risk takers – were consumed by that very risk that the world lauded them for taking.
The first episode charts the life of
Vijay Mallya- the agony of prohibition for his alcohol brand and the ingenious way in which he rebuilt and scaled his brand by bringing products and services to a consumer hungry to consume.
Recognizing markets just before they started to mature and then leading them to his products.
The second episode is about Nirav Modi – his diamond empire , the international touch and the need for successful people to surround themselves with other successful people.The homes, life style and mindset at some point in time not reflecting their true self but the need to be marketed or positioned with the others perceived as equally or more successful.
The third episode being about the rags to riches tale of Subrata Sahara Roy, who built a dream for people with his Sahara empire only to be blamed for cheating on them with his chit fund.He grew the breadth of his empire with real estate, manufacturing and media – at one time to be recognized as the second largest employer in India after the Indian Railways before being arrested for
The sheer incredulity of these 3 larger than life figures is worth the journey to understand their lives and motivation.
It can take a lifetime to build a fortune but only a few bad decisions to lose it all.No matter how much money you have, it is possible to wind up with nothing; and like these three figures, a number of other famous billionaires have done just that.
Whether it was Patricia Kluge, Larry Dodge, Elon Musk, or Jeff Bezos, entrepreneurship is about taking risks.The basic characteristics of the success stories is the work that all of them put in to realize their vision but also the many failures that the risk taking inevitably brings forth.
It is then a function of how the entrepreneurial ecosystem around them treats them.Does it celeberate their failures and allows them to rebuild or does it penalize them for taking the risk of thinking beyond the ordinary.
